AI-enhanced Text Message Solutions and Mobile / Web Apps
Synegys is a company that specializes in providing text messaging solutions and mobile/web apps for the healthcare and mobile field worker industries. One of the key ways we do this…
How to Improve Study Compliance and Medication Adherence using mComply
Compliance can be improved through effective participant engagement. In our updated brochure "mComply: Running Successful Clinical Trials – Compliance Delivered"...
Improve Study Compliance by Replacing / Complimenting Paper Diaries
Many patients often do not comply with paper diary protocols, possibly invalidating the benefit of diary data.
Implementing Engaging Customer Touchpoints
Researchers found that 93% of companies fail to implement customer journeys successfully. Improving the customer journey requires businesses to go through three stages: 1. Mapping & Planning; 2. Experience Design; and 3. Solution Delivery. In this article and accompanying video, we briefly describe what needs to be done to improve touchpoints along the customer journey.
How to Improve the Customer Experience using Digital Touchpoints?
The Digital Opportunity The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer…
Marketing Across Generations – Customer Preferences of Digital Channels
Consumers are Digital First - Brands Need to FollowDigital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of…
The Financial Impact of Medication Nonadherence on Clinical Trials
When patients skip doses, take medications off schedule or don’t adhere to trial requirements, Clinical Trials and Research Studies can arrive at erroneous conclusions. Although new trial designs and methods of statistical analysis have indirectly addressed the issue, medication nonadherence and trial noncompliance continues to persist, contributing to rising clinical trial costs.
When to use Text Messaging or Mobile App for your Business
With the growing popularity of smartphones and the use of mobile apps, are text messaging (also known as SMS) solutions taking a backseat in the world of mobility solutions? Absolutely…
The Role of Mobile Health Apps in Healthcare’s Digital Future
To unlock the potential of mobile, providers and payers need to first understand patients' digital preferences in both channel and service. Contrary to popular belief, a McKinsey global study showed that it wasn't important to have a comprehensive platform with offerings. Highly innovative, fancy mobile health apps and wearables were found to be less important to people than simple, straightforward mobile health tools.
