AI-Powered Digital Customer Journeys for Accelerated Growth

Our digital transformation solutions deliver superior customer experiences, boost employee productivity, eliminate service inefficiencies, and strengthen your brand. We unlock the potential of digital transformation by implementing frontend and/or backend SERVICES using advanced APPLICATIONS across CHANNELS that engage consumers on the DEVICES they use.

DEVICES

Devices
  • Mobile phone
  • Computer
  • Tablet
  • Display board
  • Smart watch

CHANNELS

Digital Channels
  • Mobile app
  • Web app
  • Text messaging
  • Web page
  • Email
  • Chat bot
  • Social Media

APPLICATIONS

Digital Applications
  • Data collection
  • Rich media
  • Notifications
  • Loyalty & profiling
  • Lead generation
  • Payment
  • Storefront
  • Library
  • Geo-location
  • Marketing automation
  • Reports & analytics

SERVICES

Digital Services
  • Customer Journey
  • Workflow optimisation
  • Segmentation
  • Customer value management
  • Content Marketing
  • SEM
  • SEO
  • Website Analytics

DEVICES

Devices
Mobile phone
Computer
Tablet
Display board
Smart watch

CHANNELS

Digital Channels
Mobile app
Web app
Text messaging
Web page
Email
Chat bot
Social Media

APPLICATIONS

Digital Applications
Data collection
Rich media
Notifications
Loyalty & profiling
Lead generation
Payment
Storefront
Library
Geo-location
Marketing automation
Reports & analytics

SERVICES

Digital Services
Customer Journey
Workflow optimisation
Segmentation
Customer value management
Content Marketing<
SEM
SEO
Website Analytics

Core Pillars of Our Digital Transformation Services

  • Customer Journey-Driven Digital Strategy: Leveraging data-driven insights and AI to enhance every digital touchpoint.
  • Experience Design: Balancing company value with customer, user, or employee value to create impactful interactions.
  • Experience Engineering: Transforming operations with cutting-edge technologies, including AI and machine learning, to elevate efficiency and scalability.

Digital Marketing Strategy

Developing Journey-Driven Priorities from the Outside-In

We adopt a human-centric approach to mapping customer, employee, and user journeys. By integrating AI and data insights, we help you:

  • Understand buying behaviors, motivations, and actions.
  • Deliver personalized and timely content across channels.
  • Automate repetitive tasks, enabling teams to focus on strategic priorities.

AI Enhancements for Digital Marketing:

  • Personalized Content Delivery: AI-powered recommendation engines deliver hyper-relevant offers and messaging to customers based on their preferences and behaviors, boosting engagement and conversions.
  • Dynamic Campaign Optimization: Machine learning algorithms analyze campaign performance in real-time, enabling automatic adjustments for maximum ROI.
  • Predictive Analytics: AI anticipates customer needs and optimizes touchpoints to shorten sales cycles and increase retention.
Industry Examples
  • In retail, AI-driven customer segmentation has led to a 30% increase in conversion rates.
  • For healthcare clients, AI-powered medication adherence tools ensure compliance rates of up to 98% in clinical trials.
  • Apps for field operations have achieved a 20% cost reduction while enhancing service quality through AI and IoT integrations.

Digital Service Blueprints form the basis of Customised Journey Maps

We use our industry-specific, Digital Service Blueprints to quickly develop a customised digital journey for your business. This forms the basis of developing the channels and capabilities to elevate your digital presence.

You will receive a customised journey map detailing key touchpoints and channels to develop / improve by customer segment. 

Digital Customer Journey Blueprints
Custom digital customer journey map

We use our industry-specific, Digital Service Blueprints to quickly develop a customised digital journey for your business. This forms the basis of developing the channels and capabilities to elevate your digital presence.

You will receive a customised journey map detailing key touchpoints and channels to develop / improve by customer segment. 

Digital Customer Journey Blueprints
Custom digital customer journey map

Experience Design

Developing Innovative Digital Touchpoints​

To grow revenue and increase profits, companies must align experience design with customer expectations. AI capabilities help refine this alignment through:

  • AI-Driven Personalization: Tailoring interactions at every stage of the journey based on real-time data and machine learning insights.
  • Conversational Interfaces: AI-powered chatbots and virtual assistants provide instant, intelligent support to customers and employees.
  • Augmented Reality (AR): Enhancing product discovery and customer interactions with immersive experiences.

Optimizing Cross-Functional Collaboration with AI

Organizing your company’s capabilities and investment priorities around the customer journey requires collaboration across departments. For example, in a retail scenario, the journey map may involve 37 digital touchpoints, each requiring input from 10 departments. AI optimizes this coordination by:

  • Streamlining workflows with predictive behavior models.
  • Reducing misalignment across teams with real-time data sharing.
  • Enhancing touchpoint efficiency by up to 40%, leading to higher customer satisfaction and loyalty.
Customer Journey Touchpoints Blueprint
Business Processes and Departments Supporting Customer Journey Touchpoints

Together we will identify the relevant personas providing the largest impact to your business. By understanding their digital customer preferences, we will design the workflows and associated digital touchpoints giving you the biggest return whilst providing exceptional customer experiences. 

Experience Engineering

Go-Live with AI-Driven Digital Architectures

Our best-practice journey maps incorporate state-of-the-art AI digital transformation architectures to support your transformation. These capabilities ensure:

  • Agile rollout of AI-enhanced web and mobile platforms.
  • Real-time data analytics for continuous improvement and optimization.
  • Backend automation with machine learning models to drive efficiency and scalability.

Key AI Capabilities in Experience Engineering

  • Process Automation: AI streamlines backend workflows, improving accuracy and reducing operational costs.
  • Sentiment Analysis: Advanced NLP models analyze customer feedback and market trends to inform product and service development.
  • Predictive Modeling: AI anticipates customer needs and operational bottlenecks, enabling proactive decision-making.

By integrating these capabilities, we help you transform your operations into Agile, data-driven systems that adapt to market changes and customer demands.

Real-World Impact:
  • Launching an AI-enabled mobile app for sales teams reduced data entry costs by 75% and increased revenue by 20%.
  • AI-enhanced clinical tools achieved adherence rates of 97.5% in healthcare applications.
  • Predictive analytics cut customer churn by 25%, while improving service delivery speeds by 30%.

Why Choose Synegys for Digital Transformation?

Our holistic, AI-driven approach ensures your digital transformation journey is future-proof. Whether it’s redefining customer engagement, automating operations, or empowering employees with smarter tools, Synegys delivers measurable results that drive growth and innovation.

Digital Solution to Improve Customer Experience